Scotland's growing crop of mobile app businesses are celebrating another breakthrough following a £2.5 million fundraising by Edinburgh start-up Mallzee.
The mobile shopping application has secured major new backer Royal Mail Group as part of the deal. Other new and existing investors – including the Scottish Investment Bank, Par Equity and Skyscanner’s Gareth Williams – also gave fresh funds.
Founded in 2013 by Cally Russell, Mallzee gives users access to more than 100 fashion stores at a single go, while also allowing shoppers to build their own “style feeds”. Roughly three-quarters of its estimated 300,000 users are based in the UK, with the new money to expand that user base to one million by the end of the year.
Growth will lead to a doubling in headcount, which should reach 30 by year end. Expansion ambitions will focus on marketing in the UK, as well as targeting key regions internationally.
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