Software firm Appointedd ready for global push

A Scottish online booking specialist has secured nearly £600,000 of investment that will help it take its market-leading software to the world.

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appointedd

13/05/2016

Appointedd – an Edinburgh-based start-up – said the £595,000 deal led by business angel syndicate Equity Gap will enable it to treble its team and launch a rapid-growth strategy in new markets.

The money has come from a range of investors, including names such as Gareth Williams of Skyscanner and Marie Macklin of Macklin Enterprise Partnerships, as well as the Scottish Investment Bank, Scottish Enterprise’s investment arm.

Appointedd’s software delivers an array of features including online booking, customer relationship management, and marketing automation. It can revolutionise processes for a range of businesses, from local salons and other services, to global business development agencies, and its suite of tools allows small business owners to manage their businesses entirely online.

The company launched the world’s first multi-time zone booking tools last year, an innovation it credits with establishing a global market for their technology. Last month, Appointedd announced it had been selected as one of 12 integrated software systems in an innovative app platform curated by National Australia Bank (NAB). The deal will see its software being offered to 700,000 SMEs across Australia.

NAB’s new Business in One product integrates Appointedd into an ecosystem of third-party business apps. Data entered into any application will be up-to-date in all other apps, and the platform provides customers with real-time reporting from a customisable central dashboard.

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