‘Majestic pull’ of Edinburgh is attracting tech start-ups

"Having been based in London, you quickly realise how easy it is to do business in Scotland."



The “majestic pull” of Scotland’s capital and a business-friendly attitude is encouraging tech start-ups to base themselves in Edinburgh rather than the south-east.

That’s the view of Steve Coates, CEO of Brainnwave, a data analysis firm that recently relocated north of the Border from Jersey.

“Having been based in London, you quickly realise how easy it is to do business in Scotland,” he said.

“In Edinburgh, it feels like everybody is there to help you and wants you to succeed. You can’t underestimate that.

“In the wider start-up world there are a lot of people who think you will fail or are competing with you for investment and talent. But then you come to Scotland and it’s the opposite.”

Brainnwave’s decision to move to the capital was one welcomed by Coates.

“I did a maths degree at Edinburgh University in the ‘90s,” he added. “When we founded the company we realised we had to work with academia and we weren’t really sure where to start.

“I emailed my old professor, Toby Bailey, and thankfully he remembered me after all these years, and in true Scots fashion he invited us along to meet his team welcomed us with open arms. That planted the seed.”

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For the full article visit The Scotsman website