Make it Social’s mission is to enable the socialisation of checkouts making the practise of social booking easy and effective across a number of lifestyle sectors. Utilising the power of consumer P-2-P networks to dramatically increase the marketing reach and social discovery for clients, the MiS unique social booking platform delivers new audiences, new revenues and increases upsell frequency. MiS is already working with clients in music festivals, sports and theatre with more social activity genres to be imminently added to the centralised MiS Data-Hub, enabling clients and users to benefit from the network effect.